Multichannel data allows you to easily report on the performance of multiple ad platforms and/or multiple Google Analytics views. For instance to display the sum of all ad spend from Google Ads, Facebook Ads, Instagram Ads versus your website revenue and transactions.
With Cervinodata's Query builder, it is very easy to combine multiple ad platforms into one data source. This data source can be used in your favourite dashboard tools, like Klipfolio or Google Data Studio. Or, for heavy users in your BI platform of choice (those that have a Google BigQuery connection).
Cervinodata's Campaign Grouping feature makes your multichannel dashboard even more powerful. Campaign grouping allows you to group specific ad campaigns from multiple platforms together into one multichannel campaign. For instance, if you wish to report on your "multichannel product launch campaign".