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Supermetrics vs Cervinodata

Supermetrics vs Cervinodata
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Supermetrics has been around since a couple of years. First with Supermetrics for sheets and when Google Data Studio came along, also as Supermetrics for Data Studio. They recently launched Supermetrics for BigQuery. Each of these products will be taken into account in this Supermetrics vs Cervinodata comparison.

Cervinodata has been around since 2014 as the data engine behind Cervinoboard, a templating service for Klipfolio dashboards. In July 2019, Cervinodata was launched as a stand alone online product at https://app.cervinodata.com. The aim was to bring an alternative to Supermetrics, for those users that want to move away from Google Sheets.

A Supermetrics vs Cervinodata comparison makes sense, because many former Supermetrics for sheets users have found their way to Cervinodata. For multiple reasons: First, at bigger volumes of data, Supermetrics for sheets tends to reduce reliability and second, more and more users want more control over their data by centralising the data (in stead of spreading it around in Google Sheets)

A general comparison

Since Supermetrics offers multiple products, mainly one product per data destination, and Cervinodata offers one product with multiple destinations the comparison should be made on a product by product basis.

But there are also general similarities and differences that can be compared. Let's do the general comparison first.

See a more detailed comparison on Google Data Studio and one on BigQuery

General comparison Supermetrics vs Cervinodata
Monthly pricing starts at 49 $ US 49 €
G2 Customer review score 4.4 stars 4.9 stars
-------------------- -------------------- --------------------
-- product for Google Sheets yes -
-- product for Data Studio yes yes
-- product for BigQuery yes yes
-- product for API yes yes
-------------------- -------------------- --------------------
Data types Organic, Paid, Analytics Paid, Analytics
Relational data model - yes
Campaign filter across platforms - yes
Easy way to organise accounts - yes
Alert when data collection interrupted - yes
Multi consent - yes
Platform blending in higher plans yes
Private server ? yes, option

Supermetrics vs Cervinodata by G2.com

Supermetrics vs Cervinodata

Supermetrics vs Cervinodata - Data Studio

Supermetrics is widely available in the Data Studio connector gallery, as is Cervinodata.  Lets make the Supermetrics vs Cervinodata comparison with Supermetrics for Data Studio against Cervinodata (where Data Studio is one of the possible destinations). The comparison is based on the entry level plans. A euro is about 1,10 $ US.

Google Data Studio Supermetrics vs Cervinodata
Starting price (monthly) 49 $ US 49 €
Max # of platform choices 1 7
Max # of accounts switched on 3 8
Data Studio templates yes yes
Data types Organic, Paid, Analytics Paid, Analytics
Relational data model - yes
Campaign filter across platforms - yes
Easy way to organise accounts - yes
Alert when data collection interrupted - yes
Multi consent - yes
Platform blending in higher plans yes
Private server - yes, option
Pricing level 2 126 $US 99 €
Pricing level 3 382 $US 199 €
Pricing level 4 undisclosed 399 €

Supermetrics vs Cervinodata - Google Data Studio gallery

Supermetrics vs Cervinodata Data Studio
Supermetrics vs Cervinodata Data Studio

Supermetrics vs Cervinodata - Google BigQuery

Around the time Cervinodata relaunched (July 2019) Supermetrics launched their Supermetrics for BigQuery product. Let's compare the lowest priced plans.

Google BigQuery Supermetrics vs Cervinodata
Starting price (monthly) 199 $ US 49 €
Max # of platform choices 1 7
Max # of accounts switched on 1 8
Data types Organic, Paid, Analytics Paid, Analytics
Relational data model - yes
Campaign filter across platforms - yes
Easy way to organise accounts - yes
Alert when data collection interrupted - yes
Multi consent - yes
Platform blending in higher plans yes
Private server - yes, option
Pricing level 2 490 $US 99 €
Pricing level 3 undisclosed 199 €
Pricing level 4 undisclosed 399 €

When looking at comparable pricing levels, the differences become even more visible.

Supermetrics is still limited to 1 platform and allows you to get the data of 5 accounts into BigQuery. With Cervinodata it's 10 platforms (see all platfoms) and 100 accounts (and still around 75 $ US cheaper).

Google BigQuery pricing level 2 Supermetrics vs Cervinodata
Starting price (monthly) 490 $ US 399 €
Max # of platform choices 1 10
Max # of accounts switched on 5 100
Data types Organic, Paid, Analytics Paid, Analytics
Relational data model - yes
Campaign filter across platforms - yes
Easy way to organise accounts - yes
Alert when data collection interrupted - yes
Multi consent - yes
Platform blending yes yes

Supermetrics for BigQuery
Supermetrics for BigQuery
Cervinodata for BigQuery

Start a free Cervinodata trial

If you need to get your data in Google Data Studio or BigQuery (or both), feel free to start a free Cervinodata trial to see why our users give us 4.9 stars.

Further reading

About this comparison

This comparison was done in April 2020 by Cervinodata.

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